The common thinking today (so I am told) is that startups don’t need a business plan. That is misleading. While the formats (and attention spans) may have changed from long to short, chances are the first interaction with any investor will involve emailing some variation of your business plan.
Weeding out bad business plans is the investor’s first line of defense for weeding out bad businesses. Continue reading “The Two Worst Business Plan Mistakes and How to Fix Them”