The Referral Trap

Let’s start with a little story

A while back, while I was working at a VC firm (Giza), I met a nice new analyst at Pitango, and we had a really good lunch at a steak place in the Ackerstein complex. She told me about a company that her team at Pitango passed on named XtremIO. The team was a good one, people we knew, yet we had never heard of their new startup. I followed up, got their investor deck and invited them in for a meeting with the two guys at our fund who knew this space. About 12 months later we completed our first investment in the company. A few years later we sold the company to EMC for $435M cash. I had left the fund by this time and had begun my consulting career, which continues today with my partner Yossi Konijn in our firm Investable Solutions.

Remember this story. I’ll come back to it. Continue reading “The Referral Trap”

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