by Aaron Rothenberg | Jan 6, 2017 | Aaron's Entrepreneur Lessons, Investable Blog
TL;DR Lean Canvas is popular. It’s used to create a good strategy by breaking the business down into topics and challenging assumptions. The more time and effort one puts in it, the more value is created, and the main derived benefit is expertise in your business....
by Aaron Rothenberg | Aug 19, 2016 | Aaron's Entrepreneur Lessons, Investable Blog
The common thinking today (so I am told) is that startups don’t need a business plan. That is misleading. While the formats (and attention spans) may have changed from long to short, chances are the first interaction with any investor will involve emailing some...
by Aaron Rothenberg | Aug 15, 2016 | Aaron's Entrepreneur Lessons, Investable Blog
Let’s start with a little story A while back, while I was working at a VC firm (Giza), I met a nice new analyst at Pitango, and we had a really good lunch at a steak place in the Ackerstein complex. She told me about a company that her team at Pitango passed on named...
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